It’s critical to ask yourself the correct questions while developing tactics for growing you social media audience. Instead of “How do I engage as many individuals as possible,” consider “How do I engage followers who might get value from my online community.” We’ve all seen Facebook and Twitter profiles with a large number of followers but minimal engagement. Because not all followers are made equal, having a small but loyal community is preferable than having a huge one that isn’t engaged in what you have to offer and doesn’t share your company’s vision and values.
Some Tips To Grow Your Audience on Social Media-
1- Identifying the Correct Audience-
So, how do you identify the correct target market? To begin, go out to your offline community and invite them to join your online community. Customers, attendees at your events, as well as partners and vendors, could be included. You can offer existing clients a gift or a discount on their next purchase if they start following you on Twitter.
Encourage members of your community who use Instagram to upload images of their new purchases with a branded hashtag that can be quickly seen by anyone who is interested in your products. Always include links to your social media accounts in your emails, website, and any printed materials you publish; make it as simple as possible for people to interact with you where they spend the most time.
2- Conversations That Matter-
Connecting with the proper influencers can also help you build a fan base. Take the time to explore and understand the conversations taking place in the communities of influencers in your niche. If you believe your principles and interests are compatible, take the time to develop a relationship. Hosting and sponsoring events is a terrific opportunity to meet new people and form significant connections.
As an organic grocer, for example, you may invite local vegetarian cooks to an open forum discussion on how to prepare healthy vegetarian meals. As they spread the word about this event through their networks, your shop may be noticed by those who were previously unaware of it.
This relationship becomes more significant and memorable since you offer a product that their followers are already interested in. When looking for complimentary firms to collaborate with, the same criteria apply. A healthy grocer, for example, would have a more successful relationship with a local gym than a local tyre business.
3- Improve Relationships-
Finally, discover people who are currently advocating for your company and reach out to them to build a stronger relationship. It may take some time to trawl through social feeds and blogs for mentions of your brand name, but it’ll be time well spent because these supporters are usually eager to spread the word and suggest you to their friends.
4- Make your social media profiles more appealing-
You know who your target market is. It’s now time to create and improve your brand profiles in order to gain a following. Here’s how you can do it:
- To grow socially, include a professional photo, logo, or video. Check that it is the right size for the platform. Each has its own restrictions for image size.
- Use the same image for all of your profiles so that your viewers can recognise them.
- Choose handles that are the same or similar across channels to make it easy to locate you.
- Target precise keywords that your audience utilizes to make yourself searchable. Include them in your bio and description.
- Include connections to your website, landing page, and social media accounts. Make sure the links function before using them.
- Complete all of the fields on your profile.
- To safeguard your reputation, untag yourself from inappropriate posts.
5- To be found, use hashtags-
There are two amazing techniques to grow your social media followers with hashtags:
a) Use famous hashtags sparingly and strategically.
I recommend utilizing one popular hashtag per tweet or Instagram post, such as #OOTD, #TBT, #fail (self-explanatory), #FOMO (fear of missing out), and so on.
There are hundreds of hashtags available; use Hashtags.org and Hashtagify.me to locate ones that are appropriate for your audience and content.
b) Take part in current events and pertinent topical themes.
I often check my Twitter feed to see what’s trending that day. I share a tweet with the relevant hashtag if I believe it would be of interest to my followers. On Monday, for example, you may share a quotation or an uplifting tale with your followers using the trending hashtag #MondayMotivation.
People searching for that hashtag may come across your post and decide to check you out and possibly follow you.
6- Make people want to follow you-
Give new and old fans a reason to follow you across different platforms.
Don’t just “set it and forget it” by blasting generic, automated links across all of your social media accounts. Customize your content for each channel’s audience.
Use Twitter to communicate breaking news and real-time warnings, while Facebook may be used to tell more interesting, lengthier tales about the people who benefit from your efforts.
You should use each social media outlet wisely based on its capabilities and demographics, and provide your target audience a compelling reason to engage with you on that network.
What kind of value do you offer? What do you have to give to attract them to stay tuned in?
Consider why people use each network, and then create a strategy for posting and sharing information that will resonate with your target audience, wherever they are online.
7- Drive traffic from one platform to another by cross-posting your material-
This will help to emphasize the various sorts of content that your followers may receive if they follow you on other platforms. More visual learning content on Instagram, substantial professional content on LinkedIn, or short, viral-ready TikTok videos are all options. Make use of your current top platforms to expand your social media audience.